Victoria & Albert Museum 6th Feb 2013

1850-1900 - Cotton cloth (left) Hemp cloth (right)

Although I'd seen ikat cloth in images and on the internet, I hadn't really seen any ikat cloth in the flesh, so decided to look in the Victoria & Albert museum collection for examples. I found these examples in the Japanese section, which demonstrate the technique of kasuri, which is a Japanese type of ikat which features indigo dye. Seeing these traditional examples of ikat has given me a greater understanding of the value of this technique as well as seeing it in context and seeing the drape of the cloth in relation to its construction. The patterns are surprising considering the process it takes to makes them and is quite different to any ikat pattern I've looked at so far. 

1920-1940 Ramie woven, Summer Kimono for a woman 

Textile View Trends

 Folk - authentic textile crafts, decorative jacquards, weaves and knits

 Roots - powerful use of colour, references to contemporary, global, ethnic culture and design, batik prints, Kente cloths, mudcloth and tie-dye textiles, blending traditional materials and crafts with modern solutions, up-beat earthy tones

Intense saturated colours, tactile knits, crochets, vibrant culture, traditional stripes checks and weaves


Trend forecasts for womenswear summer 2013 in Textile View magazine, which show the influence that traditional craft and textile techniques have on fashion despite the growing technologies, traditional techniques are still respected and admired.

Elle Decor Jan 2013

 

To get a better idea of what I should be including in my market research report, I looked at existing interior magazines to see how they're laid out.

These pages are taken from Elle Decoration January 2013 and are a really good example for the layout I want to achieve, as it's split into several sections:

1. Inspiration - an image that colours and textures have been drawn from, and that is seasonal

2. Palette - a collage of different surfaces and colours to achieve the particular trend

3.Paints - directory of companies that sell the specific palette

4. Fabrics - different textile samples following the palette, which have surfaces that suit the particular mood of the trend

5. The Interior - tips for how to combine texture, colours and objects to achieve the effect 

While I like the way that this feature is laid out I think it is mainly imagery focused rather than use of text, as my report will use images to support the information that I write about, but it's been valuable to look at existing magazines and understand the structure of trend features like this.

Colour trends

 

I found these colour swatches from Textile View magazine to get a better idea of the colour palettes being forecast for summer 2013, so I could see if the colours associated with ikat weaving are still relevant and considered on trend. This way I can see if the traditional process and use of colour is sill used in contemporary fashion.

The colours forecast in these swatches are quite rich and contrasting, which seems typical of summer colours, and reflects the colours used in ikat weaving, used to demonstrate wealth.

Schumacher

 

 "F. Schumacher & Co. aspires to be the top-of-mind destination for interior design professionals who value exquisite design, service, innovation, and luxury."

 Schumacher is an interior design company, established in the 19th century that commits themselves to providing outstanding quality and design to an elite market, including the White House amongst other notable residences. They also strive to maintain their family business through generations, given that the comapany is now in its 5th generation. The designers that work for the company bring elements of traditional pattern into modern day luxurious fabrics and wallcoverings. Their ikat/kilim collection shows a variety of fabrics, printed or woven and inspired by Asian ikats. This company demonstrates a translation between traditional methods such as ikat into an elite market in which quality of materials and craftsmenship is key, as well as a refined choice of colours that will suit their wealthy market. In this case the products are mainly bespoke, as they are only within reach to people that can afford this quality

 

http://www.elledecor.com/design-decorate/trend-alert-ikat#slide-14

I was looking at the impact made by ikat on seasonal trends and found this artcicle from Elle Decoration (published May 2010). Although this article is from a few years ago you can see how the distinctive ikat pattern has been reproduced in a modern way through printing and new technologies, influencing trends for interiors and fashion. The ikat pattern has a nostalgic and folky quality that is quite popular, particularly in summer fashion and interior trends.

Market Research Report Plan

Editors Letter/Introduction:

• Introduce what you will discuss
• Process of ikat weaving and the impact it has made on contemporary interiors
• Overview of what you will discuss
• What you’re going to do
• Talk about Designers that use it today and how they have adjusted it in comparison to traditional weavers who maintain the same technique as it originally was
• Description of subject
•  Where it originated, describe the process of it and briefly mention how it has changed/maintained over time
• Introduce issues you will cover
• Its place within contemporary interiors, especially the process involved

Materials focus

• Describe the materials that the designers are using
• Light, cotton, synthetics, synthetic dyes
• Key materials to the characteristics of the design/topic
• Traditionally vegetable dyes
• Cotton, silk

Colour Focus

• Describe the colours that the designers are using
• Bright colours
• Maintain the use of the “blurred” effect achieved in ikat as a way of associating it with the originally technique
• Colours fall within the standard palette used in Spring/Summer collections
• Key colours to the characteristics of the design/topic
• The meaning of colours used in ikat for religious/spiritual reasons
• Richer colours to demonstrate wealth

Techniques and Processes focus:

• Describe the techniques and processes that designers are using
• Print
• embroidery
• Hand-dyeing and weaving – like the original method
• Weaving with new technology, a modern take on a traditional method – fibre optics
• Key techniques and processes to the characteristics of the design/topic
• Binding, hand-dyeing, hand weaving, altering design and warp/weft as the weave progresses, finishing process, double ikat
• How modern designers make shortcuts to achieve the same effect using modern technology e.g. printing
• The process means that the making is very time consuming in a throw away society – why designers make shortcuts – and if the process is followed it is applied to a bespoke, elite market – means that the outcome is worth more, customers can have more control of what they’re paying for, the result is completely unique to them

Market analysis:

• Market for designers/subject
• Interiors
• Fashion
• Contemporary examples of a traditional technique or process
• Designers use process as a basis but apply a modern twist, such as weaving in fibre optics
• Bespoke/commissioned or mass produced?
• The traditional method is time consuming so would typically appeal to a bespoke market, which gives the customer more control over colours, weave, texture etc
• The adaptation of the ikat process made by printing it, means that it can be mass produced, using the typical designs and patterns to create the impression of ikat, in products like wallpaper, fabric, furniture, upholstery
• Handmade or machine manufactured?
• Traditional method is usually handmade by skills craftsmen, possibly from regions where the process originated, who each are skilled in a particular stage of the process
• Where does it sell or show?
• Products advertised in journals like Elle Decoration, World of Interiors, fashion influences in journals like View, Textile Report
• Usually priced highly, aimed at a wealthier audience, shows the extent of the quality of the outcome, as well as the craftsmanship gone into making it and time taken

Observer/conclusion:

• Description of the designer/subject
• Views/opinions of the subject
• Origins of it
• Influences of it
• How you might use it/be inspired by your designers/subject?
• The concept of using resist to create imagery and patterns
• Putting modern twists on a traditional technique