To get a better idea of what I should be including in my market research report, I looked at existing interior magazines to see how they're laid out.
These pages are taken from Elle Decoration January 2013 and are a really good example for the layout I want to achieve, as it's split into several sections:
1. Inspiration - an image that colours and textures have been drawn from, and that is seasonal
2. Palette - a collage of different surfaces and colours to achieve the particular trend
3.Paints - directory of companies that sell the specific palette
4. Fabrics - different textile samples following the palette, which have surfaces that suit the particular mood of the trend
5. The Interior - tips for how to combine texture, colours and objects to achieve the effect
While I like the way that this feature is laid out I think it is mainly imagery focused rather than use of text, as my report will use images to support the information that I write about, but it's been valuable to look at existing magazines and understand the structure of trend features like this.
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